Search Engine Optimization for Images

While I did a search in Google.nl for zoekmachine optimalisatie I found many SEO companies that include image optimization in their marketing packages. There are many different reasons why Webmasters and SEO firms start to optimize their images to be better listed by search engines. One of them is to improve ranking of your internal pages of the web site, for example if your web site is about branding you rather give file names to your images like internet-branding.jpg or brand-strategy.gif and do not use 76372NA.gif or SCR-70-1.jpg as this will not improve your position in search engine listings because it is totally unrelated to your content. Tell search engines what your images …